History 2016-11-07T11:23:24+00:00

OBLIGATED TO TRADITION

TIMES ARE CHANGING – THE GOOD STUFF REMAINS

The Steinmetz company draws on over 400 years of milling tradition. Stefan Steinmetz, the founder of our family-run company, was already an eighth-generation milling engineer and miller, and he revolutionised the food industry with numerous texts and patents. Get to know us and our history, and learn why we still stick to the good old ingredients and traditional art of baking even today. Join us on a journey through the history of Germany’s oldest bread brand.

December 2016

Dr. med Bircher-Benner | 1912

Stefan Steinmetz bakes and distributes on behalf of his important companion Dr. Bircher-Benner bread from the unique STEINMETZ grain.
Bircher-Benner knew that the refining of the grain by STEINMETZ is the secret of high nutritional strength, good taste, and particular digestibility.

November 2016

NEW SALES PARTNER La Nouvelle Boulangerie | 2015

La Nouvelle Boulangerie exclusively sells STEINMETZ breads at its baking locations in Germany.

October 2016

September 2016

August 2016

STEINMETZ AT EDEKA | 2014

March 2014 is a big moment for STEINMETZ: After over 30 years, STEINMETZ and its historic brand-name breads from 1892 and the modern (pur)² STEINMETZ breads return to food retail – not on the shelf, but in baking stations to keep with the times.
Steinmetz becomes the flour partner of EDEKA Nord and develops and produces its own brand: UNSERE HEIMAT. The conspicuous and attractive packaging depict the Steinmetz process and regional cultivation. This Steinmetz flour can be bought at over 500 EDEKA locations in northern Germany.

July 2016

“STEINMETZ” AND “STEFAN STEINMETZ” AS BRANDS | 2013

The brand “STEINMETZ” is repositioned and divided. “STEINMETZ” in the famous red ribbon is the brand for end consumers and is only used for products that, along with the flour as an ingredient, are made in accordance with the seven steps of the STEINMETZ 1892 purity principle.
The brand “STEFAN STEINMETZ” is now the brand reserved for bakers by trade who use STEINMETZ flour as an ingredient in their own recipes.

June 2016

SALES CORPORATE ONCE MORE | 2012

After 30 years of licensing, Steinmetz takes control of its own sales once again. The licensing agreements with all milling partners are subsequently terminated. Steinmetz installs its facilities with new milling partners and thus fulfils its regionality standards. The wheat flour now comes from Schleswig-Holstein, the home of STEINMETZ. The rye flour comes from Lüneburger Heide, and the spelt comes from Mecklenburg-Vorpommern.

May 2016

THE REPOSITIONING | 2011

Steinmetz resolves for a tactical repositioning within a 3-year span and begins a partnership cooperation with Hamburg merchant Klaus-P. Wesseling.

April 2016

March 2016

CORPORATE DEBUT OF TOBIAS STEINMETZ | 2005

The master baker and graduate in business administration Tobias Steinmetz becomes the 11th generation to work in the company.

February 2016

CONFIRMATION BY LEFO INSTITUT | 2000

The LEFO Institut, an independent trade laboratory, conducts comprehensive experiments on Steinmetz products. The uniqueness of the product is confirmed. The beneficial, soluble fibre present upon removing the woody, contaminated layer is especially impressive, along with the incredible values for the removal of contaminants and bitter compounds.

January 2016

December 2015

STEINMETZ BAKER’S HANDBOOK | 1996

The Steinmetz Baker’s Handbook with new ideas for bread appears.

November 2015

THE LEAVENING PROCESS | 1994

STEINMETZ develops a new leavening process and is granted another patent.

October 2015

NEW PATENT | 1992

The Steinmetz process is improved by an innovation.
A new patent is granted.

September 2015

August 2015

July 2015

June 2015

New contracts and licences | 1985

Steinmetz conquers new frontiers! The company signs an agreement with the millworks Gloria Mühlenwerken Bad Oldesloe and grants exclusive baking licences to professional bakers around Germany.
Steinmetz grants the emergent baking trade its premium flour, with its recipes and advertising concepts.

May 2015

A PAINFUL DEPARTURE | 1984

A jolt tears through the industry. Many bread facilities have to close because of restructuring. Steinmetz involuntarily loses its licensing partners within a very short period of time and is forced to restructure. Steinmetz bread is no longer available in stores, much to the regret of many customers. It is a painful departure.

April 2015

STEINMETZ BREAD FACTORIES | 1980

Steinmetz breads are produced by the following bread factories for supermarkets:
– Paech Brot (northern Germany + Berlin)
– Wittler Brot (Berlin)
– Dinges Glockenbrot-Fabrik (Offenbach/Main)
– Coppenrath Feingebäck (Geeste-Groß Hesepe)
– Kaspar Prünte (Münster)
– WEPU Brotfabrik (Ascheberg)
– Conrad Troullier Brotfabrik (Essen)
– Hermann Deppermann Brotfabrik (Gelsenkirchen)
– Herrmann Brotfabrik (Cologne)
– Tenter & Dehnen Brotfabrik (Mühlheim/Ruhr)
– Klemme GmbH (Niestetal b. Kassel)
– Huober-Brezel GmbH (Erdmannhausen)
– Karl Jaus & Söhne (Stuttgart)
– Müller Brot (Munich)

March 2015

DEATH OF MARTIN STEINMETZ | 1977

Martin Steinmetz, sun of Stefan Steinmetz, dies after leading the company more than 50 years. Under his management STEINMETZ breads become in the thirties Germany´s and European leading whole grain bread. After the second world war he reconstructs STEINMETZ bread and leaded it to Germany´s most sale whole grain bread in supermarkets in the seventies.

February 2015

January 2015

BIRTH OF TOBIAS STEINMETZ | 1976

Tobias Steinmetz is born into the 11th generation of the family.

December 2014

STEINMETZ IN JAPAN | 1973

Steinmetz grants a milling licence to Japan that has existed to the modern day. Steinmetz bread is baked in accordance with original recipes as of 1976!

November 2014

October 2014

ADVERTISEMENTS FOR STEINMETZ | 1970

Steinmetz advertisement films for “Kraftbrot” and “Landbrot” appear on television.

September 2014

August 2014

July 2014

June 2014

May 2014

STEFAN STEINMETZ’S 100. GEBURTSTAG | 1958

Stefan Steinmetz’s 100th birthday is celebrated with a commemorative publication.

April 2014

CARTOON MOVIE | 1956

The character Baldwin the Mill Imp appears in an educational Steinmetz cartoon.

March 2014

February 2014

January 2014

NEW DESIGN | 1952

Steinmetz undergoes a brand revival with the new design.

December 2013

NATIONAL LICENSING PARTNERS | 1950

Steinmetz finds, licenses and accompanies partners all around Germany to produce and market Steinmetz breads.

November 2013

October 2013

REBUILDING AFTER THE WAR | 1945

Martin Steinmetz returns unscathed from the War and begins rebuilding the company from Schleswig-Holstein. The headquarters are now in Krempe near Itzehoe.

September 2013

WORLD WAR II | 1939–1945

Martin Steinmetz is conscripted as a soldier for a second time, and the company is managed by a relative in the meantime. Corporate headquarters are destroyed and the sales areas in Germany and Europe are lost.

August 2013

STEINMETZ PROMO | 1940

The Steinmetz advertising promo “Herr Bang” (Mr. Bang) is aired for the first time and is a massive success.

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

PUBLICATIONS “BREAD AS A BRAND” | 1927

Under the direction of Stefan Steinmetz, Steinmetz releases publications on the topic of “Bread as a Brand”.

August 2012

FIRST STEINMETZ FACILITY IN SWITZERLAND | 1927

Installation of a Steinmetz facility at the Swiss mill Augsburger in Eymatt, near Berne.

July 2012

June 2012

STEINMETZ-MÜHLE UND BROTFABRIK GMBH | 1919

Steinmetz and August Wittler form a joint company in Berlin with the name “Steinmetz-Mühle und Brotfabrik GmbH”.

May 2012

April 2012

FOUNDING OF “DEUTSCHE MÜHLE BERLIN” | 1915

Steinmetz founds the “Deutsche Mühle Berlin” to fundamentally insure his grain supply during World War I.

March 2012

MOVE TO BERLIN AND ABANDONMENT OF PATENTS | 1914

The corporate headquarters of the mill and bakery are relocated to Berlin. Steinmetz offers the abandonment of patents for the sake of the health of the German population. The imperial government declines in light of World War I.

February 2012

January 2012

December 2011

GOLD MEDAL | 1905

Steinmetz bread is awarded another gold medal in Leipzig.

November 2011

October 2011

KNEIPP PRODUCTS | 1898

During a course of treatment Stefan Steinmetz meets Father Kneipp. Kneipp follows Steinmetz’s idea. The Schroth cure and Kneipp-Schroth bread are permanently influenced by this acquaintanceship.

September 2011

PRODUCT EXPANSION | 1897

Stefan Steinmetz and Dr. Bircher-Brenner meet and come to respect one another in Switzerland. Together they conceive ideas and products (bread, muesli) which become a part of the daily meals at Zurich Sanatorium. Bircher-muesli remains famous to this day.

August 2011

July 2011

June 2011

HISTORICAL TEXT “OUR DAILY BREAD” | 1893

Stefan Steinmetz publishes his book Our Daily Bread – How it is and How it Should Be.

May 2011

THE FIRST GERMAN TRADEMARK BREADS | 1892

The four complete whole-grain breads conceived by Steinmetz are distinguished as the first German trademark breads in Leipzig with a gold medal. From the very start all breads are placed in a sleeve with promotionally effective texts, baked in tin baking moulds with text of the brand name. Advertising materials and posters support sales. A unique branding concept at the time.

April 2011

INVENTION AND PATENT | 1892

The first global patent for cleaning by the Steinmetz method is granted on 9 February 1892. The industry is surprised and excited. The invention suits the time of reforms and social change. As early as 1889 Stefan Steinmetz knew that grain needed to be cleaned more efficiently and, above all, more naturally. He began to sketch out his machine and he developed a new device that could naturally clean grain and effectively peel the dirty husk.

March 2011

STEFAN STEINMETZ’S TRAVELLING YEARS | 1878

After successfully completing his studies as a master miller and obtaining his degree as a mill engineer in Munich, Stefan Steinmetz begins his “years on the road”. He becomes acquainted with European milling and baking methods.

February 2011

January 2011

JOHANN Christoph STEINMETZ | 1819–1881

Johann Christoph Steinmetz lived and worked as the owner of a high-quality mill in Marktbreit, Upper Franconia

December 2010

GEORG MARTIN STEINMETZ | 1788–1848

Georg Martin Steinmetz lived and worked as a miller in Enheim.

November 2010

GEORG MARTIN STEINMETZ | 1753–1819

Georg Martin Steinmetz lived and worked as a miller in Enheim.

October 2010

JOHANN MICHAEL STEINMETZ | 1716–1770

Johann Michael Steinmetz lived and worked as a miller in Mönchsondheim.

September 2010

JOHANN CARL STEINMETZ | 1682–1752

Johann Carl Steinmetz lived and worked as a miller in Bad Windsheim.

August 2010

GEORG STEINMETZ | 1652–1715

Georg Steinmetz lived and worked as a miller and water engineer in Oberndorf.

July 2010

Durch die weitere Nutzung der Seite stimmen Sie der Verwendung von Cookies zu. Weitere Informationen

Die Cookie-Einstellungen auf dieser Website sind auf "Cookies zulassen" eingestellt, um das beste Surferlebnis zu ermöglichen. Wenn du diese Website ohne Änderung der Cookie-Einstellungen verwendest oder auf "Akzeptieren" klickst, erklärst du sich damit einverstanden.

Schließen